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Our Story
1920
Our story began in 1920s in Pyhäjoki, a small town on Finland’s west coast. At first, we were a family-run general store.
1974
In 1974 we moved towards the retail business, serving the local community with everyday goods.
1980
As times changed, so did we. In the early 1980s, we took our first steps into industrial production building simple wooden boxes for potato storage. That small idea grew into a craft, and soon into an entire business.
1996
In 1996, we officially became Pyhäjoen Puu Oy, marking the start of a new era of growth and innovation. Today, our wooden potato crates are trusted by farmers, packhouses, and distributors throughout Europe and beyond.
Naturalli
Today we are known internationally as Naturalli. Through all these decades, one thing has not changed. We are still owned and operated by the same family, carrying forward a tradition of craftsmanship that began nearly a century ago.
